Troy, MI - Jan. 3, 2011 -
Three events will celebrate cultural diversity within the global
automotive industry during the 2011 North American International
Auto Show (NAIAS). The 15th Annual Urban Wheel
Awards, "Driven" by Real Times Media and "The Multicultural Media
Luncheon" presented by the Ajamu Group will further underscore the
multi-faceted audiences drawn to Detroit during the world-premier
event that is NAIAS.
"NAIAS has always been more than a car show," said Barron Meade,
2011 NAIAS chairman. "It is a gathering place of opinion leaders
from audiences that include the industry, international government
officials, media from all parts of the globe and a buying public
hungry for information about the vehicles they will be driving this
year and in the future. The ability to have all this activity
occurring under the wide umbrella of NAIAS is what makes our event
unique and has kept us among the top events in the world."
The diversity themed events to take place for 2011 follow:
15th Annual Urban Wheel Awards
Sun., Jan. 9 - Sound Board in Motor City Casino
decisivemagazine.com
The 2011 Urban Wheel Awards event celebrates 15 years of
emerging diversity in the automotive industry. The annual event,
held during the North American International Auto Show, brings
together celebrities, executives, international media, government
representatives, and the multicultural community to celebrate
diversity in the automotive industry. Consumers in the
multicultural market buy one-quarter of new vehicles annually. The
Urban Wheel Awards promotes awareness of their contributions to the
industry as well as those of companies and individuals who have
made progress toward embracing this reality.
Real Times Media
Wed., Jan. 12 - Cobo Center
whoswhopublishing.com
"Driven" will explore the role of African Americans in the growth
of the automotive industry and recognize those who sacrificed along
the way. Celebrating all facets of African-American achievement
within the industry, the tribute will focus on the success stories
of individuals in all areas--from design, engineering, sales and
marketing, manufacturing, suppliers, the union, dealers and all
functions in between.
Multicultural Media Luncheon
Thurs., Jan. 13 - The Westin Book Cadillac
ajamugroup.com/UpcomingEvents.htm
The event will be themed "Building Brands Through Urban Markets"
and will feature keynote speaker Earvin "Magic" Johnson. Johnson,
an NBA legend, entrepreneur and philanthropist, will help to honor
minorities in the automotive industry. A portion of the proceeds
will benefit the Haitian charity Project Medishare and Orchards
Children's Services, a foster care and adoption agency in
Michigan.
