Detroit, MI - January 8, 2010 - Glitzy cars and
concepts, technology of the future, thousands of journalists and
top governmental officials are only the front fender to the vehicle
that is going to motor the world's economy starting Jan. 11, 2010
when the North American International Auto Show opens its doors.
While the place to learn about what the international automakers
have planned for the future, the NAIAS is ready to once again be a
forum on the industry for top leaders.
As proof, a series of symposiums await the world that will
feature a look at the past, present and future of technologies
designed to move the industry and a global economy forward.
Initial symposiums planned for Thursday, January 14, at NAIAS
9:00 a.m. - TARDEC presents "Driving Solutions - Commercial
11:00 a.m. - The Henry Ford presents "Electric Cars - Past &
1:30 p.m. - Center for Automotive Research presents "Vehicle
Electrification - From Oil to the Grid."
3:30 p.m. - U.S. Senator Debbie Stabenow and Congressman Gary
Peters present "The Advanced Vehicle Technology Act of 2009 -
Expanding Public / Private Opportunities."
All events are on the Detroit Hall Stage (main show floor) and
an Industry Preview ticket is required for entry.
All, with more updates to come, are part of the 2010 NAIAS'
aggressive "green presence" this year. Exhibits and features
providing the necessary backdrop to emerging technology trends
- The main show floor will feature Electric Avenue, a 37,000
square-foot area, presented by The Dow Chemical Company, dedicated
to showcasing the latest in electric vehicles and technology by
both traditional automakers and innovative entrepreneurs. The
all-new exhibit area will feature nearly 20 vehicles, as well as
symposiums and special events on the adjacent NAIAS stage.
- The Michigan Economic Development Corporation has returned with
the EcoXperience, which will once again be featured in Michigan
Hall, offering a quarter-mile track through a Michigan-designed
landscape. Journalists will be able to drive low emission vehicles
in-doors, while the public can experience the same track by taking
rides during public days. The display will feature more than 200
evergreen and deciduous trees; over 600 evergreen and flowering
shrubs; over 5,000 flowering tulips, daffodils and hyacinths;
approximately 650,000 pounds of stone and over 130,000 gallons of
water flowing through two water features, both with
"To say we are 'charged up' about the 2010 NAIAS, isn't just a
pun based on the electric vehicle technology that will be on hand
this year," said Doug Fox, chairman, 2010 NAIAS. "NAIAS is always
about providing that insight and forum for progressive discussion
on where the automotive industry is going. It provides exhibitors
an opportunity to showcase what they are doing about the future and
to educate and inform thousands of journalists, government leaders
and the public about technologies that will be available to all of
Additional updates can be found at www.naias.com.