TROY, MI - Jan. 9, 2011 - The 2011 North American International Auto Show (NAIAS) is offering two distinct press days this year, the first press day, Mon., Jan. 10, will feature exciting worldwide, never-before-seen products, as well as significant North American introductions which will steer the direction of the industry for years to come.
 
The second press day, Tues., Jan. 11, will showcase highly anticipated innovative technological advancements by auto companies and suppliers. NAIAS officials note more surprises are on the horizon and will be providing updates up to show time, especially with regard to the lineup of press conferences and critical industry events on Tues., Jan. 11.

In addition to press conferences by WIKISPEED, Venturi and Li-ion Motors, Tuesday morning will also feature a press conference from Volvo at 9:10 a.m.  Completing the day will be the EyesOn Design Awards at 4 p.m. on the Michigan Hall stage.

"Tuesday is a big day for the 2011 NAIAS, particularly following a packed Monday," said Barron Meade, chairman, 2011 NAIAS.  "With an anticipated 30-40 worldwide debuts taking place at the show over two days, there will be significant announcements made on both Monday and Tuesday that will have a large impact on the global automotive industry and provide the attending media with a chance to not only hear from the OEMs, but suppliers of the industry as well."

The ripple effect of a jam-packed Monday, Jan. 10 press day bodes well for the second day for media. Federal officials, some of which are scheduled to appear at NAIAS on Monday, Jan. 10 to view product unveilings, include Democratic Leader Nancy Pelosi, Democratic Whip Steny Hoyer, Representative John Dingell, Representative Sandy Levin, Representative Gary Peters, Representative Hansen Clarke and Senator Debbie Stabenow.  Other key leaders who will continue to be on site through the week will include Secretary of Labor Hilda Solis and Rob Bloom, U.S. Department of Treasury.  More governmental representatives attending NAIAS will be announced by their offices shortly, according to NAIAS officials.

Tuesday, January 11, 2011

About the North American International Auto Show
Rod Alberts, Executive Director
Entering its 23^rd year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

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Press Preview - Monday-Tuesday, January 9-10, 2012
Industry Preview - Wednesday-Thursday, January 11-12, 2012
Charity Preview - Friday, January 13, 2012
Public Show - Saturday-Sunday, January 14-22, 2012