Detroit, Mich., Jan. 10, 2013 - The North
American International Auto Show (NAIAS) today unveiled the
Official NAIAS 2013 Mobile App, its newest means of connectivity
for "everything auto show." The NAIAS App is presented by the
Detroit Auto Dealers Association (DADA) and WDIV-TV Local
4/ClickOnDetroit.com, and will be available for free download in
both the iPhone and Android platforms.
"The new NAIAS App puts 'everything auto show' in the palm of
smart phone users," said Jim Seavitt, chairman, NAIAS 2013. "It is
the best way to keep track of what's happening at the show on a
minute-by-minute basis. It's the must-have App for 2013."
The Official NAIAS / WDIV App is the most comprehensive way to
view news and information on a mobile device about one of the
world's top auto shows. Users will be able to access breaking
automotive news, photos and videos, and live-stream video coverage
of the more than 50 vehicle unveilings planned for Detroit. Moving
around inside Cobo Center will be easier thanks to the available
virtual show floor map, and useful practical information about the
show, such as hours, parking and ticket prices.
The Official NAIAS App also features a virtual guide to the City
of Detroit, including local restaurants and businesses, and weather
forecasts and live radar provided by WDIV-TV Local
4/ClickOnDetroit.com. It will also interface with other Social
Media platforms such as Twitter, where users can stream trending
topics from #NAIAS. In addition to the latest NAIAS news from
WDIV-TV Local 4 and ClickOnDetroit.com, the official news provider
for the NAIAS App, the app will also provide links to respected
news sources from around the world for the latest automotive news
and information.
"We are delighted to partner with the NAIAS in providing the
news content for the Official NAIAS Mobile App to greatly enhance
visitors enjoyment of this world-class event," said Marla Drutz, VP
and General Manager of WDIV-TV. "WDIV and Post-Newsweek
Stations have always been a leader in innovation and our
development of this app and partnership with the NAIAS is another
illustration of that commitment to taking our award-winning news
coverage to the next level."
The Official NAIAS Mobile App was developed for the DADA and
WDIV-TV by WaPo Labs, a digital development team focused on
emerging technologies at The Washington Post Company, in
cooperation with PNS Digital, the digital media team of
Post-Newsweek Stations, Inc.
For more information contact Rohatynski-Harlow Public Relations,
LLC, Joe Rohatynski or Marc Harlow at 517-579-0789 office,
517-579-7313 fax, or NaiasMedia2013@roharpr.com.
NAIAS Sponsors
NAIAS 2013 would like to welcome its Premier Sponsors: Delta Air
Lines, DENSO, Johnson Controls, KPMG, Michigan Economic Development
Corporation, Michelin and ZF Group, as well as its Official
Sponsors: AutoTrader.com, MSN
Autos, Panasonic Automotive, and Schaeffler. Charter One / RBS
Citizens serves as Presenting Sponsor of Charity Preview. AISIN
joins NAIAS as Title Sponsor of the AISIN Drive Green
Experience.
