Kids Win - North American International Auto Show Charity Preview Raises $3 Million
DETROIT, Mich., Jan. 14, 2012 - Last night the
focus was on the kids amongst the backdrop of the cars at the North
American International Auto Show (NAIAS) 2012 Charity Preview held
at Cobo Center.
Charity Preview, Detroit's premier black-tie gala, was made
possible by Charter One, part of the RBS group. The event is widely
regarded as the largest single night fundraiser in North
"What a night," proclaimed Bill Perkins, chairman, NAIAS 2012.
"We started the evening off with Macomb's Julian Pavone, the
World's Youngest Drummer, and then got the crowd moving with the
Selected of God Choir and their rendition of Eminem's Lose
Yourself. We were thrilled that ticket sales were up over 20
percent from last year, and as of show time we were 12 tickets
short from our goal of 12,000 tickets sold, so the Detroit Auto
Dealers Association purchased the remaining tickets, and we reached
the $3 million mark."
Perkins said that for the one night, Charity Preview was the
center of the automotive world. Local and business luminaires
filled Cobo Center including: Michigan Governor Rick Snyder,
Detroit Mayor Dave Bing, U.S. Representatives Sander and Carl
Levin, John Dingell, U.S. Senator Debbie Stabenow, Chief of Police
Ralph Godbee, the Detroit City Council, General Motors' Dan Akerson
and Mark Ruess, Ford Motor Company's Alan Mulally, Chrysler Group's
Pietro Gorlier, Audi North America's Johan de Nysschen, Toyota
Motor Sales U.S.A.'s Jim Lentz all coming together for the children
of Southeast Michigan.
The black-tie crowd was served 4,200 bottles of champagne, 1,000
lbs. of beef tenderloin, 20,000 bottles of wine, 35,000 bottles of
beer from the Detroit Beer Company, 1,200 lbs. of shrimp, 2,100
lbs. of deli meat, 500 limos filled the streets and 378 cans of
hair spray held it all together.
Proceeds from the event that mixed glamour and everything
automotive go to support vital services for children of all ages in
the Detroit metro area. Since 1976 the NAIAS Charity Preview has
raised over $87 million for southeast Michigan children's charities
- over $36 million of which was raised in the last seven years
Beneficiaries of the Charity Preview include: Boys & Girls
Clubs of Southeastern Michigan, Boys Hope Girls Hope of Detroit,
The Children's Center, Judson Center, and The Detroit Institute for
Children, Think Detroit PAL, March of Dimes, Children's Hospital of
Michigan Foundation, and the DADA Charitable Foundation Fund, a
fund of the Community Foundation for Southeast Michigan.
The NAIAS would like to thank its premier sponsors: Delta Air
Lines, DENSO, Johnson Controls, KPMG, Michigan Economic Development
Corporation, Michelin, ZF Group, as well as its official sponsors:
AutoTrader.com, ion Television, MSN Autos, Panasonic Automotive,
and Schaeffler. Charter One, part of the RBS group, is the
Presenting Sponsor of Charity Preview.
About the North American International Auto
Entering its 24th year as an international event, the NAIAS is
among the most prestigious auto shows in the world, providing
unparalleled access to the automotive products, people and ideas
that matter most - up close and in one place. One of the
largest media events in North America, the NAIAS is the only auto
show in the United States to earn an annual distinguished sanction
of the Organisation Internationale des Constructeurs d'Automobiles,
the Paris-based alliance of automotive trade associations and
manufacturers from around the world.
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Press Preview - Monday-Tuesday, January 9-10, 2012
Industry Preview - Wednesday-Thursday, January 11-12, 2012
Charity Preview - Friday, January 13, 2012
Public Show - Saturday-Sunday, January 14-22, 2012
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