Detroit, Mich., January 16, 2013 - The North
American International Auto Show (NAIAS) announced today that
WXYZ-TV has been named the official broadcast partner of the NAIAS
Charity Preview.
The NAIAS 2013 Charity Preview presented by Charter One / RBS
Citizens is one of the largest, most prestigious single-night
fundraising events in the country. Since 1976, the Charity Preview
has raised over $87 million for Southeastern Michigan children's
charities; nearly $50 million of which has been raised in the last
10 years alone.
"Charity Preview has become a very special night in the hearts
of Detroiters," said Jim Seavitt, chairman, NAIAS 2013. "We are
grateful for the support we have received from the thousands of
people who have attended the event over the years, and from those
businesses that continually offer services to make the Charity
Preview a success. We count WXYZ as one of those leading
organizations."
By naming WXYZ the official broadcast partner for Charity
Preview, the event will experience an even wider range of coverage,
bringing the glitz and glamour into viewers' homes. Starting with
its "Red Carpet Charity Preview," a 90-minute live special from the
show floor beginning at 7 pm, WXYZ anchors Stephen Clark and
Carolyn Clifford, and the WXYZ-TV team will provide an inside look
at the Charity Preview, from the fashions to the features, and its
importance to the many organizations that benefit from the
generosity of the more than 12,000 people expected to attend. "Red
Carpet Charity Preview" will be rebroadcast at 8:30 am Saturday,
Jan. 19.
"We're proud to be the official TV station of the NAIAS Charity
Preview, but even more proud to be associated with an event that
does such good for the community," said Ed Fernandez, vice
president and general manager, WXYZ ABC7 Detroit. "Charity
Preview helps thousands of children throughout our region each and
every year; we're grateful to be part of the NAIAS family, and such
a wonderful evening."
For more information contact Rohatynski-Harlow Public Relations,
LLC, Joe Rohatynski or Marc Harlow at 248.643.2450, or NaiasMedia2013@roharpr.com.
NAIAS Sponsors
NAIAS 2013 would like to welcome its Premier Sponsors: Delta Air
Lines, DENSO, Johnson Controls, KPMG, Michigan Economic Development
Corporation, Michelin and ZF Group, as well as its Official
Sponsors: AutoTrader.com, MSN
Autos, Panasonic Automotive, Schaeffler, and Opportunity Detroit.
Charter One / RBS Citizens serves as Presenting Sponsor of Charity
Preview. AISIN joins NAIAS as Title Sponsor of the AISIN Drive
Green Experience.
