Attendance Up for Second Consecutive Day at 2011 NAIAS
DETROIT, Jan. 17, 2011 - The 2011 North
American International Auto Show (NAIAS) continues to exceed
attendance figures for the second consecutive day over the 2010
show. Attendance was up nearly six percent for the first two Public
Show days. Most recently, attendance on Sunday, Jan. 16 was more
than 99,000, reflecting a nearly three percent increase over 2010.
On the first public day, Saturday, Jan. 15, attendance was nearly
87,000, an increase of approximately 3.5 percent.
"We're currently trending to meet our goal of 725,000-750,000
attendees at NAIAS 2011," said Barron Meade, Chairman. "I'd like to
express a heartfelt thank you to everyone behind the scenes here at
NAIAS who has helped contribute to the show goers' positive
With the Martin Luther King Jr. holiday today, NAIAS officials
hope to continue the trend of increased attendance for a third
Below is a brief overview of some activities planned during the
NAIAS Public Show.
- TUESDAY: Driving Michigan Forward: A Panel Discussion
on Advanced Auto Manufacturing and Michigan's future:
Presented by Michigan Businesses for Clean Energy. A panel of
national experts from the automotive and consumer sectors will
discuss Michigan's growing advanced auto manufacturing sector and
the next generation of fuel-efficient vehicles. The panel will
occur Tuesday, Jan. 18, 10:00AM-11:30AM, Cobo Center room
- WEDNESDAY: NAIAS Education Day: A World of
Opportunities: Presented by State Farm Insurance. Opening
remarks, 8:30AM-10:00AM in Cobo Arena. School groups in grades 9-12
and college level will have the unique opportunity to explore
automotive career paths and learn about trends in the auto
industry. Students will then be invited to visit NAIAS exhibits on
the show floor to speak with representatives about automotive
career information in small groups and one-on-one discussions. From
10:00AM-3:00PM, representatives will have activities to keep
students involved while actively teaching topics such as
technology, automotive design, engineering, or environmental
- FRIDAY: The Detroit Tigers Winter Caravan: The
Detroit Tigers' fan rally, including an interactive Q&A session
takes place Friday January 21, 2011. The rally and Q&A will
occur at 4:00PM in the Chevrolet exhibit.
- FRIDAY: Channel 7 (WXYZ-TV) Family Day at the Auto
Show: There will be musical performances, giveaways and a
chance to meet Channel 7 on-air talent.
Stay tuned and visit www.naias.com for more details as they become
Here are a few quick reference links for attendees prior to
visiting the 2011 NAIAS:
About the North American International Auto Show
Rod Alberts, Executive Director
Entering its 23rd year as an international
event, the NAIAS is among the most prestigious auto shows in
the world, providing unparalleled access to the automotive
products, people and ideas that matter most - up close and in one
place. One of the largest media events in North America, the
NAIAS is the only auto show in the United States to earn an annual
distinguished sanction of the Organisation Internationale des
Constructeurs d'Automobiles, the Paris-based alliance of automotive
trade associations and manufacturers from around the world.
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Press Preview - Monday-Tuesday, January 9-10, 2012
Industry Preview - Wednesday-Thursday, January 11-12, 2012
Charity Preview - Friday, January 13, 2012
Public Show - Saturday-Sunday, January 14-22, 2012
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