DETROIT, Jan. 17, 2011 - The 2011 North American International Auto Show (NAIAS) continues to exceed attendance figures for the second consecutive day over the 2010 show. Attendance was up nearly six percent for the first two Public Show days. Most recently, attendance on Sunday, Jan. 16 was more than 99,000, reflecting a nearly three percent increase over 2010. On the first public day, Saturday, Jan. 15, attendance was nearly 87,000, an increase of approximately 3.5 percent. 

"We're currently trending to meet our goal of 725,000-750,000 attendees at NAIAS 2011," said Barron Meade, Chairman. "I'd like to express a heartfelt thank you to everyone behind the scenes here at NAIAS who has helped contribute to the show goers' positive experience."

With the Martin Luther King Jr. holiday today, NAIAS officials hope to continue the trend of increased attendance for a third consecutive day.

Below is a brief overview of some activities planned during the NAIAS Public Show.

• TUESDAY: Driving Michigan Forward: A Panel Discussion on Advanced Auto Manufacturing and Michigan's future: Presented by Michigan Businesses for Clean Energy. A panel of national experts from the automotive and consumer sectors will discuss Michigan's growing advanced auto manufacturing sector and the next generation of fuel-efficient vehicles. The panel will occur Tuesday, Jan. 18, 10:00AM-11:30AM, Cobo Center room W1-54.
• WEDNESDAY: NAIAS Education Day: A World of Opportunities: Presented by State Farm Insurance. Opening remarks, 8:30AM-10:00AM in Cobo Arena. School groups in grades 9-12 and college level will have the unique opportunity to explore automotive career paths and learn about trends in the auto industry. Students will then be invited to visit NAIAS exhibits on the show floor to speak with representatives about automotive career information in small groups and one-on-one discussions. From 10:00AM-3:00PM, representatives will have activities to keep students involved while actively teaching topics such as technology, automotive design, engineering, or environmental concerns.
• FRIDAY: The Detroit Tigers Winter Caravan: The Detroit Tigers' fan rally, including an interactive Q&A session takes place Friday January 21, 2011. The rally and Q&A will occur at 4:00PM in the Chevrolet exhibit.
• FRIDAY: Channel 7 (WXYZ-TV) Family Day at the Auto Show: There will be musical performances, giveaways and a chance to meet Channel 7 on-air talent.

Stay tuned and visit www.naias.com for more details as they become available.

Here are a few quick reference links for attendees prior to visiting the 2011 NAIAS:

• 2011 NAIAS Show Floor Map
• 2011 Smarter Living Show Floor Map
• Ticket Pricing and e-Tickets
• Parking Information

About the North American International Auto Show
Rod Alberts, Executive Director
Entering its 23^rd year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

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Press Preview - Monday-Tuesday, January 9-10, 2012
Industry Preview - Wednesday-Thursday, January 11-12, 2012
Charity Preview - Friday, January 13, 2012
Public Show - Saturday-Sunday, January 14-22, 2012