DETROIT, Jan. 17, 2011 - The 2011 North American International Auto Show (NAIAS) exceeded attendance figures for a third consecutive day over the 2010 show. Attendance yesterday, on Martin Luther King Jr. Day, was nearly 65,000. To date, attendance overall is up nearly 20,000 over 2010 Public Show figures.

"Good weather plus great new vehicles equal enthusiastic crowds at NAIAS," said Barron Meade, NAIAS Chairman. "We have an outstanding formula working for us right now and look forward to it continuing. People are in line every morning waiting for the doors to the showroom to open."

Below is a brief overview of some activities planned during the NAIAS Public Show.

• WEDNESDAY: NAIAS Education Day: A World of Opportunities: Presented by State Farm Insurance. Opening remarks, 8:30AM-10:00AM in Cobo Arena. School groups in grades 9-12 and college level will have the unique opportunity to explore automotive career paths and learn about trends in the auto industry. Students will then be invited to visit NAIAS exhibits on the show floor to speak with representatives about automotive career information in small groups and one-on-one discussions. From 10:00AM-3:00PM, representatives will have activities to keep students involved while actively teaching topics such as technology, automotive design, engineering, or environmental concerns.
• WEDNESDAY: Courageous Persuaders Press Conference: Michigan Secretary of State Ruth Johnson and Detroit Auto Dealers Association president James Seavitt will hold a press conference from 10:00-10:15AM at the Secretary of State exhibit area located on the main Cobo concourse (across from the Oakland Hall entrance). Courageous Persuaders is a program in which high school students create videos to warn middle school students about the dangers of underage drinking.  Students in 7th and 8th grades judge entries for effectiveness and those whose videos that are rated highest can earn scholarships.
• FRIDAY: The Detroit Tigers Winter Caravan: The Detroit Tigers' fan rally, including an interactive Q&A session, takes place Friday, January 21, 2011. The rally and Q&A will occur at 4:00PM in the Chevrolet exhibit.
• FRIDAY: Channel 7 (WXYZ-TV) Family Day at the Auto Show: There will be musical performances, giveaways and a chance to meet Channel 7 on-air talent.

Stay tuned and visit www.naias.com for more details as they become available.

Here are a few quick reference links for attendees prior to visiting the 2011 NAIAS:

• 2011 NAIAS Show Floor Map
• 2011 Smarter Living Show Floor Map
• Ticket Pricing and e-Tickets
• Parking Information

About the North American International Auto Show
Rod Alberts, Executive Director
Entering its 23^rd year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

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Press Preview - Monday-Tuesday, January 9-10, 2012
Industry Preview - Wednesday-Thursday, January 11-12, 2012
Charity Preview - Friday, January 13, 2012
Public Show - Saturday-Sunday, January 14-22, 2012