Detroit, MI - January 19, 2010 - With global media, industry leaders and government officials leading the way last week, the good news continues at the 2010 North American International Auto Show (NAIAS).

Attendance Saturday through Monday at the one of world's premiere events surged over 2009 figures:

Saturday
2009 - 74,613 attendees
2010 - 83,715 attendees

Sunday:
2009 - 90,608 attendees
2010 - 96,623 attendees

Monday:
2009 - 39,715 attendees
2010 - 61,112 attendees

"We couldn't be more pleased with the response of the public for the 2010 NAIAS," said Doug Fox, 2010 NAIAS Chairman. "The positive vibe of preview week is spilling into our public days and we are looking forward to keeping the momentum to continue what has been an exciting time so far. The best part is we were ready for the crowds so more people can enjoy the experience fully. We have wider aisles at the show and plenty of parking with easy-to-use shuttles. Having the experience to put on a show of this magnitude is a great asset, and we are pleased to put that experience to action when the crowds are at such positive levels."

In addition to the worldwide and North American debuts, Electric Avenue (presented by Dow Chemical), and the return of the Michigan Economic Development Corporation EcoXperience, activities throughout the week continue to drive attendance:

• The NAIAS Automotive Education Day, presented by State Farm Insurance: Wednesday, January 20.
• Detroit Tigers Winter Caravan:Join us for the Detroit Tigers' fan rally, including an interactive Q & A session, Friday, January 22, 2010. Detroit Hall Stage, 3:00 pm - 4:30 pm.
  http://detroit.tigers.mlb.com/det/fan_forum/caravan.jsp

The North American International Auto Show
Rod Alberts - Executive Director
Entering its 22nd year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at www.naias.com.

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Press Preview - Monday-Tuesday, January 11-12, 2010
Industry Preview - Wednesday-Thursday, January 13-14, 2010
Charity Preview - Friday, January 15, 2010
Public Show - Saturday-Sunday, January 16-24, 2010