Detroit, Mich., Jan. 19, 2013 - It's regarded
as the largest single night fundraiser in the world, and for the
13,069 people who attended the 2013 North American International
Auto Show Charity Preview, it was a sign that this region can more
than rise to the occasion when it comes to helping children.
NAIAS reported today that the 2013 Charity Preview, presented by
Charter One / RBS Citizens, raised $3,920,700 for 9 children's
charities during an evening of glitz, glamour, gorgeous gowns and,
more than anything, confident smiles. The 2013 tally represents
more than a 30 percent increase in funds raised over 2012 - the
highest amount since 2008.
"I'm tired and my feet are sore, but I am thrilled that the
people of Detroit and Southeast Michigan have once again opened
their hearts for our kids," said Jim Seavitt, chairman, NAIAS 2013.
"I have seen, from personal experience, the benefits that these
funds provide, and I couldn't be prouder to be part of one of the
greatest events which provides us the opportunity to do so much for
so many."
Charities benefitting from the event include Boys and Girls
Clubs of Southeastern Michigan, Boys and Girls Hope Detroit,
Children's Center, The Children's Hospital of Michigan Foundation,
The Detroit Auto Dealers Association (DADA) Charitable Foundation
Fund, a fund of the Community Foundation for Southeast Michigan,
The Detroit Institute of Children, Judson Center, March of Dimes
Metro Detroit, and Think Detroit PAL.
Funds raised by the Charity Preview go even further with the
DADA Charitable Foundation Fund. Each year, charitable
organizations from throughout the region submit proposals for
grants from the DADA Charitable Fund to support worthy programs to
improve and enhance the lives of children and youth.
Approximately 10 grants typically ranging from $10,000 to $50,000
are awarded from the fund annually.
Charity Preview marks the close of Preview Week, which included
Press Preview and Industry Preview. Press Preview saw 59 vehicle
unveilings, 50 of which were global. The show is now open to the
public through Sunday, Jan. 27.
For more information contact Rohatynski-Harlow Public Relations,
LLC, Joe Rohatynski or Marc Harlow at 248.643.2450, or NaiasMedia2013@roharpr.com.
NAIAS Sponsors
NAIAS 2013 would like to welcome its Premier Sponsors: Delta Air
Lines, DENSO, Johnson Controls, KPMG, Michigan Economic Development
Corporation, Michelin and ZF Group, as well as its Official
Sponsors: AutoTrader.com, MSN
Autos, Panasonic Automotive, Schaeffler, and Opportunity Detroit.
Charter One / RBS Citizens serves as Presenting Sponsor of Charity
Preview. AISIN joins NAIAS as Title Sponsor of the AISIN Drive
Green Experience.
