Detroit, Mich., Jan. 21, 2013 - With the
rapidly growing use of wireless technology, smart phones and the
Internet, today's youth are more connected and tech-savvy than
ever. The North American International Auto Show (NAIAS) will focus
on the various automotive-related technologies for students at all
levels at its annual Education Day, Wednesday, Jan. 23, 2013, at
Detroit's Cobo Center.
Now in its eighth year, NAIAS Education Day is a back-to-basics
hands-on experience designed to attract students to the vibrancy of
today's automotive industry. NAIAS provides an in-depth auto show
experience where students can view more than 500 new vehicles on
display, and explore various industry-related subjects they are
studying (e.g., technology, graphic design, culinary arts,
journalism, etc.) through tours and hands-on activities facilitated
by experts in their particular fields.
New for NAIAS Education Day 2013, the National Defense Education
Program and STARBASE One will host student workshops for selected
high school students focusing on Science, Technology, Engineering,
Arts and Math (STEAM) education. Also, Ally Bank will host
workshops on credit and vehicle financing as part of its Ally
Wallet Wise free financial education program. Wallet Wise teaches
financial education basics in the areas of budgeting, credit,
banking and investing, and financing a vehicle via in-person
sessions and through online courses at AllyWalletWise.com. Selected NAIAS Education
Day high school students are invited to participate in a Wallet
Wise credit and vehicle financing session, which will teach the
fundamentals of applying for and maintaining good credit, as well
as the different payment options available when buying or leasing a
vehicle.
"Ally is committed to advancing financial literacy through its
Wallet Wise program, and we are pleased to be able to offer
information on personal finances to high school students," said
Gina Proia, Chief Communications Officer and head of Ally's
community programs. "Financial literacy is an important aspect of
consumer education at any age and the partnership with NAIAS is
allowing us to help spread this knowledge to members of our local
Detroit community."
NAIAS 2013 Chairman Jim Seavitt says he believes Education Day
may help inspire some of the next generation of automotive leaders.
"STEAM education is vital to our domestic automotive industry,"
said Seavitt. "It's one of the many aspects that students can
explore at this unique educational event, and NAIAS is pleased to
provide this opportunity to our community of young people."
NAIAS Education Day is open to students of all ages, including
college level. Companies involved include the National
Defense Education Program, STARBASE One, Ally Bank, Automation
Alley and The PNC Foundation, which specializes in early childhood
education.
Also, with the support of the PNC Foundation, the NAIAS
Education Day promises to bring STEAM education to more students
than ever. As part of its "Grow Up Great" initiative, more than 200
select Detroit Public Schools preschoolers will attend Education
Day.
"PNC's signature philanthropic initiative, 'Grow Up Great,' is
one of the most comprehensive early childhood education programs in
the nation," said PNC Regional President Ric DeVore. "PNC's support
of NAIAS Education Day will help to provide learning opportunities
at the very start of the educational process."
By registering early, participating schools also have the
opportunity to receive a $100 bus grant. The bus grant is available
to the first 100 buses from applying schools.
Details
NAIAS Education Day - Wed., Jan. 23, 2013
Arrival: 8:30 am - 9:00 am
Show floor access: 9:00 am
Departure: Noon - 3:00 pm
Registration and refund policy:
NAIAS Education Day participants enjoy a discounted school price
of $12 per person, which includes a lunch coupon for pizza, chips
and a soft drink. Payment can be made with either check or credit
card. Tickets are non-refundable, however if a school cannot attend
due to unforeseen circumstances, the tickets may be transferred to
another weekday of the public show. To register a school, and for
more information, visit naias.com/ned.htm.
For more information contact Rohatynski-Harlow Public Relations,
LLC, Joe Rohatynski or Marc Harlow at 248.643.2450, or NaiasMedia2013@roharpr.com.
NAIAS Sponsors
NAIAS 2013 would like to welcome its Premier Sponsors: Delta Air
Lines, DENSO, Johnson Controls, KPMG, Michigan Economic Development
Corporation, Michelin and ZF Group, as well as its Official
Sponsors: AutoTrader.com, MSN
Autos, Panasonic Automotive, Schaeffler, and Opportunity Detroit.
Charter One / RBS Citizens serves as Presenting Sponsor of Charity
Preview. AISIN joins NAIAS as Title Sponsor of the AISIN Drive
Green Experience.
