Detroit, MI - February
2, 2010 - After a successful
and impressive 2010 North American International Auto
Show (NAIAS), show organizers are focused on taking the
show to new heights in 2011. The NAIAS has announced its
2011 dates:
Media Preview - Jan. 10-11
Industry Preview - Jan. 12-13
Charity Preview - Jan. 14
Public Days - Jan. 15-23
"This year at NAIAS, we took on the global economic challenges
to do what Detroiters have always done: endure, excel and exceed
expectation," said Doug Fox, chairman, NAIAS 2010. "The NAIAS
committee was proud to once again host this world-class
event for thousands of media and industry executives who
are attracted by newsworthy and exciting production and concept
vehicle debuts. Additionally, by evolving each year to
incorporate more signature events, celebrity appearances and
amenities, the NAIAS will continue to attract top media, industry
executives and enthusiasts."
NAIAS 2010 organizers reported nearly 40 total
vehicles were unveiled before nearly 5,000
international media from more than 60 countries, along with a
host of government officials such as Speaker of the House Nancy
Pelosi and Secretary of Transportation Ray
LaHood, who attended the globally-recognized
event. In addition, more than $2 million was raised for
children's charities at the annual black-tie Charity Preview,
which was sponsored by RBS/Charter One. Other supporting
sponsors for the event were Delta Air Lines, Art Van
Furniture, and MGM Grand Detroit. The gala featured
entertainment by Detroit's own band, The Romantics, and four
impromptu flash dance performances, as an added
surprise. The NAIAS 2010 also welcomed nearly 715,000
attendees, up from 650,000 estimated attendees at the
2009 show.
New features like Electric Avenue, presented by The Dow Chemical
Company, dovetailed perfectly with the return of an expanded
Michigan Economic Development Corporation EcoXperience to
underscore the automotive industry's commitment to alternative fuel
solutions.
The NAIAS 2010 welcomed back guests to an exclusive and
expanded invitation-only intimate evening with
international, ultra-luxury carmakers titled "The
Gallery." The MGM Grand Detroit served as the new location to
view these luxury vehicles. In addition to the exclusive
invite-only event, the general public was able to purchase
tickets for $25 per person that allowed one-day entry to The
Gallery during Press Preview, and one-day entry to
the NAIAS during the public show. Luxurious vehicles from such
manufacturers as Rolls-Royce, Ferrari, Bentley, Lamborghini, Spyker
and Aston Martin were displayed.
Another signature event, Automotive Education Day presented
by State Farm Insurance, was also noted
for its success, according to NAIAS organizers.
Approximately 3,500 secondary education students attended
Automotive Education Day at the NAIAS 2010. The event
annually allows students to channel their passion for cars to
learn what can become automotive industry careers in the
future.
