Detroit, Mich., Oct. 30, 2012 - The North
American International Auto Show (NAIAS) today revealed new
programs and major improvements that will make the entire show
experience more convenient, and more productive for both media and
auto manufacturers.
To assist journalists covering the show, the Michelin Media
Center will move from the third level of Cobo Center to Michigan
Hall (river level). And, to ease travel to Detroit for both media
and manufacturer personnel, Delta Air Lines is offering a discount
airfare program, along with travel assistance from Passageways
Travel.
"Like our auto manufacturer partners, we continue to look for
ways to improve our product, and our customer service," said Jim
Seavitt, NAIAS 2013 chairman. "And, as we present the industry's
finest on the world stage, it's our goal to exceed the expectations
of media and manufacturers, alike. We take our leadership position
very seriously, and work year-round to maintain that
distinction."
Michelin Media Center
Michelin was the first sponsor to sign on when the former
Detroit Auto Show re-invented itself as the North
American International Auto Show in 1989 under the direction
of several forward thinking auto dealers who envisioned a
world-class show in the heart of the auto industry. Michelin
continues to offer unparalleled support to the NAIAS, and to the
thousands of journalists who cover the event.
In order to provide media with even greater resources, the
Michelin Media Center (which has served media from around the world
for 24 years) will expand and move closer to the action at NAIAS
2013. The expansion includes a move from the third floor of Cobo
Center to Michigan Hall. The larger space provides an additional
1,000 sq. feet to help provide the infrastructure to support media
as they cover the news from NAIAS. The Michelin Media Center will
continue to provide a complete business center for all working
media as well as meals, snacks and beverages throughout the
day.
"We strive to continuously improve the Michelin Media Center so
it can remain the hub for the thousands of stories, photos and
Internet feeds emanating from North America's premier auto show.
This expansion further solidifies our commitment to the NAIAS and
the automotive industry as a whole," said Edna Johnson, vice
president, Communication and Brands, Michelin North America.
Delta Air Lines Discount Airfare
Program
Also new to NAIAS 2013, Premier Sponsor Delta Air Lines is
offering a 5-10 percent discount on select coach fares, on both
domestic and international flights, for travel to Detroit for the
NAIAS any time during the dates of January 4-31, 2013. Assistance
in booking flights is also available through Passageways Travel, an
ALTOUR Company. Details and booking information can be found at naias.com/travel-directions/air-travel.aspx.
NAIAS Stage Set for Global Product
Unveilings
Now that the Paris Motor Show has concluded, it's "all eyes on
Detroit," said Seavitt. "We had the opportunity to meet with
several auto manufacturers in Paris, and it's clear that NAIAS
continues to be an integral part of their global launch strategies.
Based on what we learned, NAIAS will continue to be a leader in
worldwide product unveilings," he added. "Get ready for an
extraordinary amount of news and excitement headed to Detroit."
In other news, Jaguar Land Rover will return to the show with a
significant presence and vehicle showcase, and Chinese auto
manufacturer Guangzhou Automobile Group Corp. will exhibit at NAIAS
2013.
For more information contact Rohatynski-Harlow Public Relations,
LLC, Joe Rohatynski or Marc Harlow at 517-579-0789 office,
517-579-7313 fax, or NaiasMedia2013@roharpr.com.
NAIAS Sponsors
NAIAS 2013 would like to welcome its Premier Sponsors: Delta Air
Lines, DENSO, Johnson Controls, KPMG, Michigan Economic Development
Corporation, Michelin and ZF Group, as well as its Official
Sponsors: AutoTrader.com, MSN Autos, Panasonic
Automotive, and Schaeffler. Charter One / RBS Citizens serves as
Presenting Sponsor of Charity Preview. AISIN joins NAIAS as Title
Sponsor of the AISIN Drive Green Experience in Michigan Hall.
