Troy, MI - December 8, 2009 - While still
December on the calendar, organizers of the North American
International Auto Show are ready to fast forward to 2010.
New features and a full show floor are bringing a bit of "happy" to
the new year in the automotive industry.
"No one is naïve enough to think the industry does not have
challenges moving forward," said Doug Fox, Chairman, 2010
NAIAS. "This show is the global forum where the positive
momentum begins. The innovation touted by the exhibitors,
coupled with the addition of new features at NAIAS, sets the stage
for the world. Thousands of global journalists, government
officials, visitors from around the world and the public will see
that momentum in motion at NAIAS 2010."
A dual approach of featuring alternative modes of motion come
together in the return of the Michigan Economic Development
Corporation (MEDC) EcoXperience and the all-new Electric
Avenue presented by The Dow Chemical
Company. Both illustrate the practical and future
applications of alternative fuel technologies from major
manufacturers and suppliers, marking the return to NAIAS of such
brands as Nissan and Mitsubishi.
Click here for a
detailed floor plan. List is to-date and subject to
Nuances such as the availability of a common staging area
(adjacent to the Electric Avenue on the main show floor) with full
video production capabilities and tech teams to help exhibitors
cost-effectively present their products. Fox says the
addition of the stage, and the unique element of state-of-the-art
production value, is a further example of taking the exhibitor's
"voice of the customer" to practical implementation.
"It's interesting to note that despite adding new pieces on the
show floor, we certainly haven't been squeezing out exhibitors,"
Fox said "We are up to 55 brands and counting over this time last
year, when we had approximately 50 brands and
companies. Certainly we are encouraged by the growth
but, in the larger picture, these companies year after year
validate the view that if one is going to showcase product and
plans, Detroit is a major draw and a necessary stop on
the international circuit."