NAIAS
COBO Center, Detroit, Michigan | January 12-25, 2015
Brand Center

Typography

There are two main signature fonts used within the NAIAS Brand Identity system.  Klavika is the primary font used sparingly within the Logotype and for emphasis in other marquee elements such as headlines in communications materials.  Our secondary font family, Avant Garde ITC, is a complement to the Klavika in text and other supporting elements.  When necessary, Arial is an acceptable PC and web-friendly alternative.

These fonts are available for purchase online at www.fontshop.com.

Primary Font: Klavika

Type Klavika

 

Secondary Font: Avant Garde ITC

Type Avant

 

Alternate PC- and Web-Friendly Font Family: Arial

Type Arial