NAIAS Connect - January 2013
  Welcome to NAIAS Connect, your e-news connection to the North American International Auto Show.

IN THIS ISSUE:
A Two-Week Celebration of the Industry!
Worldwide Unveilings Attract Media from 62 Countries
White House Cabinet Secretaries, Officials Visit NAIAS
Global Press Give “Thumbs Up” to Michelin Media Center
NAIAS 2013 Creates Increased Social Media Buzz
The Gallery Opens its Doors to World Media
Detroit Opens its Heart to Raise $3.9 Million at Charity Preview Auto Community Connects at Industry Preview
NAIAS Attendance Highest Since 2004
List of Industry Events, Awards Grows in 2013
Show Attendees See World-Class Facility Taking Shape
NAIAS Readies for 25th Anniversary Celebration
Thanks to Our NAIAS 2013 Sponsors
2013 International Auto Shows
  2013 Show Dates - Press Preview, January 14-15 - Industry Preview, January 16-17 - Charity Preview, January 18 - Public Show, January 19-27  
 

A Two-Week Celebration of the Industry!

A Two-Week Celebration of the Industry!

NAIAS 2013 was a true celebration of the automobile and a demonstration of the strength and resiliency of the auto business. Nowhere was that more clearly seen than on the show floor where manufacturers unveiled over 60 of their most spectacular new vehicles, showcasing them before a global audience of some of the world’s most influential media and the all-important car-buying public. The show was a true reflection of a strong, vibrant and more confident industry. International media numbers were up, Industry Preview saw more attendees, Charity Preview raised 30 percent more than the 2012 event and total ticketed attendance was the highest since 2004. NAIAS 2013 was a two-week celebration of cars, technology and industry confidence. What a great prelude to the celebration of the 25th anniversary of the NAIAS coming up next year!

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Special Media Preview Announced for The Gallery


 
Worldwide Unveilings Attract Media from 62 Countries

Global automakers saved their best for Detroit as they unveiled over 60 vehicles, the majority of which were never-seen-before worldwide reveals. Covering the 36 press conferences and vehicle introductions were 5,212 journalists from 62 different countries. International press numbers increased at NAIAS 2013, as did registrations from out-of-state U.S. media, leading to a significant increase in national coverage.

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White House Cabinet Secretaries, Officials Visit NAIAS

Acting U.S. Secretary of Commerce Rebecca Blank was just one of three members of President Barack Obama’s White House Cabinet who made a visit to the NAIAS. Cabinet Secretaries Ray LaHood, Department of Transportation, and Hilda Solis, Department of Labor, were there, as was National Highway Traffic Safety Administration chief David Strickland. The Washington contingent also included members of Congress as well as officials from the National Transportation Safety Board and the Environmental Protection Agency. Michigan's own Governor Rick Snyder and Detroit Mayor Dave Bing also made several visits to the show.

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Global Press Give “Thumbs Up” to Michelin Media Center

The Michelin Media Center’s move to Michigan Hall and its infrastructure improvements ensured that journalists never missed a beat at the NAIAS, and media feedback was overwhelmingly positive about the new changes. Positioned adjacent to the new Cobo Atrium, the expanded media center covered a 24,000 square-foot area with 5,000 additional square footage for the broadcast center. The Michelin Media Center is the nerve center for press covering the NAIAS and has been since the very first NAIAS in 1989.

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NAIAS 2013 Creates Increased Social Media Buzz

NAIAS 2013 connected with show audiences in a big way with over 366,000 views on the NAIAS YouTube Channel. These viewers watched over a half million minutes of NAIAS coverage! What’s more, the show saw a 65 percent increase in Facebook followers and a 44 percent jump in Twitter followers over the previous year. In total, more than 33,000 Facebook fans followed the NAIAS, while more than 19,000 tracked the show on Twitter. The Official NAIAS 2013 Mobile App, presented by WDIV-TV Local 4/ClickOnDetroit.com and the Detroit Auto Dealers Association (DADA), was the newest means of connectivity for “everything auto show.” The app was the NAIAS resource for smart phone users – providing access to breaking auto news, photos, videos and live-stream video coverage of vehicle unveilings.

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The Gallery Opens its Doors to
World Media


Just one day before Press Preview officially opened, journalists in town had the opportunity to preview The Gallery, a collection of ultra-luxury and performance vehicles in an elegant salon setting at the MGM Grand Detroit. An exclusive NAIAS event, The Gallery featured 29 vehicles representing the world’s most prestigious automotive brands, in addition to some of the finest motorcycles. Media had the opportunity to talk with representatives from the exhibiting brands who were onsite to answer questions and present their vehicles. The Gallery played host the evening before to a private VIP audience, offering an automotive experience second to none.

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Detroit Opens its Heart to Raise $3.9 Million at Charity Preview

It was a night of glitz and glamour that raised $3,920,700 for Detroit children’s charities. Charity Preview, presented by Charter One/RBS Citizens, drew over 13,000 people and raised the highest amount since 2008. The evening was electric, filled with thousands of luminaries, VIPs, celebrities and everyday folks, all turning out for a common cause – to support the children of Southeastern Michigan. Some surprises included an appearance by rocker “Uncle Kracker,” a Flash Mob strutting it “Detroit Gangnam Style” and Aisin serving up Detroit coney dogs and sake while Michal Bailey and the Union Avenue Band played the blues. Covering all the gala excitement was WXYZ-TV Channel 7, the Official Broadcast Partner of the 2013 NAIAS Charity Preview.

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Auto Community Connects at Industry Preview

Representatives from all facets of the industry—supplier executives, designers, engineers and industry analysts—shared their perspectives and insights with each other during the two days of Industry Preview. The event has long been a favorite of those within the industry who come to compare and analyze the vehicles on display before the show officially opens to the public. In fact, this year, 28,326 attendees representing 1,987 companies and 25 countries took part in Industry Preview.

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NAIAS Attendance Highest Since 2004

The NAIAS was packed from open to close during its two-week run with total ticketed attendance topping the charts at 795,416, the highest attendance since 2004. In addition to featuring a showroom with every imaginable make and model vehicle, the NAIAS featured plenty of family attractions. From highly interactive exhibits and “Auto Show in Motion” (the NAIAS parade of cars and stars) to the Aisin Drive Green Experience ride and drive, local celebrity sightings and WXYZ-TV’s Channel 7 Family Day, the show created memories for all ages.

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List of Industry Events, Awards Grows in 2013

NAIAS preview week saw a long list of significant and diverse events and award programs, all embracing the spirit of excitement generated by one of the top motor shows in the world. In fact, the list of this year’s events included a number of new entries. Some of the events and awards held during NAIAS 2013, included: Global Automotive Forum Sino-U.S. Dialogue & Global Automotive Experts and Executives Forum; Society of Automotive Analysts 26th Annual Outlook Conference; MAIN Event 2013; 17th Annual Urban Wheel Awards; North American Car and Truck/Utility of the Year Awards; Designers’ Night; Automotive News World Congress; EyesOn Design Awards and Designer Judges’ Panel; The One Show Top 10 Automotive Commercials; Real Times Media’s launch of Driven III; Autoweek Design Forum; Multicultural Media Luncheon; Autoline Supplier Symposium; and Inforum’s Auto Show Breakfast.

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Show Attendees See World-Class Facility Taking Shape

Visitors to this year’s NAIAS were energized by the transformation taking place at Cobo Center as the facility continues the final phase of its ongoing $299 million renovation. The striking three-story Cobo Atrium, which was temporarily opened for the NAIAS and played host to a number of high-profile events, is undergoing final construction and is scheduled to open this summer. The existing Cobo Arena is evolving into a 40,000 square-foot Grand Ballroom with an open-air terrace, both of which will open in May 2013. Scheduled for completion by 2015, the Cobo project will also include renovation of the building’s primary façade; reconfiguration of most of the building’s meeting and breakout space; and the construction of new meeting rooms that will showcase views of the Detroit River.

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NAIAS Readies for 25th Anniversary Celebration

Momentum is already starting to build for the 25th anniversary of the NAIAS next January. Show officials report that there will be plenty of celebratory moments in store to mark the anniversary. It was in 1989 that show organizers and a group of progressive-thinking auto dealers decided to pursue the vision of transforming the local Detroit Auto Show into a world-class international event. Fast-forward to today, and the NAIAS has earned a spot among business strategies of virtually every carmaker across the globe. Taking the helm of next year’s show will be NAIAS 2014 Chairman Bob Shuman, assuming the title from 2013 Chairman Jim Seavitt. “Jim did an incredible job this year in laying the foundation for this upcoming milestone in the history of the NAIAS,” Shuman noted.

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2011 Sponsors
 
Thanks to Our NAIAS 2013 Sponsors

The NAIAS 2013 extends thanks to the array of companies associated with the show as sponsors.

Premier Sponsors









 
2012 Calendar of Events
 
Geneva, 83rd International Motor Show
March 5
salon-auto.ch

Belgrade International Motor Show
March 21
belgradefair.rs

Seoul International Motor Show
March 28
motorshow.or.kr

Auto Shanghai
April 20
autoshanghai.auto-fairs.com

Barcelona International Motor Show
May 9
firabcn.es

International Kyiv Auto Salon
May 29
sia-motorshow.com.ua


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  Sofia International Motor Show
June 14
svab.bg

Buenos Aires International Motor Show
June 19
elsalondelautomovil.com.ar

Frankfurt, 65th International Motor Show
Sept 10
iaa.de

Bucharest, International Motor Show
Oct 3
sab.ro

Johannesburg International Motor Show
Oct 16
jhbmotorshow.co.za

43rd Tokyo Motor Show
Nov 20
tokyo-motorshow.com



 
 
About the North American International Auto Show
Entering its 25th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles (OICA), the Paris-based alliance of automotive trade associations and manufacturers from around the world.



 
NAIAS 2013 Committee
James Seavitt, Chairman
Robert Shuman, Vice Chairman
Scott LaRiche, Committee Member
Paul Sabatini, Committee Member
Rod Alberts, Executive Director
 
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NAIAS 2014 Show Dates
Press Preview - Monday-Tuesday, Jan. 13-14, 2014
Industry Preview - Wednesday-Thursday, Jan. 15-16, 2014
Charity Preview - Friday, Jan. 17, 2014
Public Show - Saturday-Sunday, Jan. 18-26, 2014
  OICA  



North American International Auto Show, LLC. © 2013. All Rights Reserved.