NAIAS Connect - October 2011
  Welcome to NAIAS Connect, your e-news connection to NAIAS 2012 and your link to some of the latest news, highlights and happenings surrounding the show.

IN THIS ISSUE:
Get Ready to Connect to NAIAS 2012!
Two-Day Press Conference Schedule Takes Shape
Media, Exhibitor Credentialing Begins in November
NAIAS Continues to Generate Global Media Buzz
Facebook Welcomes LIKEAUTOSHOW.COM
NAIAS Program Guide Features Increased Distribution
Charity Preview: Get Ready to Be Amazed!
New for 2012: Michigan Hall Mobility Center
NACTOY Finalists Announced in December
NAIAS Education Day Expands Student Reach
Pure Michigan Ride and Drive Track Set for Michigan Hall
NAIAS 2012 Announces Premier Sponsors
  2012 Show Dates - Press Preview, January 9-10 - Industry Preview, January 11-12 - Charity Preview, January 13 - Public Show, January 14-22  
 

THE COUNTDOWN HAS BEGUN - NAIAS 2012 - January 9-22, 2012 - Look for two full press days, loaded with worldwide debuts!

Get Ready to Connect to NAIAS 2012!

With the successful wrap-up of the Frankfurt Motor Show, the countdown has begun for NAIAS 2012, one of the first OICA auto shows of the new year. Just 73 days to opening, and the NAIAS is ready to connect, like never before, with its many show audiences. Over the past 12 months, show officials have been finessing a digital communications strategy as well as a social media strategy to create a more engaged, more connected show environment. In an age where communication is instantaneous and where there are unprecedented ways for us to connect and network, NAIAS is ready to provide visitors with immediate access to information, making it easier and more convenient to navigate the show. At NAIAS 2012, media and public show-goers will experience QR (Quick Response) codes throughout Cobo and in NAIAS publications, giving them a direct link to the information they need. Coupled with this is the NAIAS' mobile site, which is synced to the show's website, providing visitors with everything they need to know. NAIAS will continue to create new product and auto show buzz through Facebook and Twitter @NAIASDetroit.

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Two-Day Press Conference Schedule Takes Shape

Show officials report the NAIAS' return to a two-day press conference schedule is being enthusiastically embraced by manufacturers and the media alike. NAIAS has received commitments from Detroit auto manufacturers: Chrysler, Ford and General Motors to have press events on both days. And, recently, Toyota has made the same commitment. Now, both press days will be loaded and rock solid with reveals, which means better product and show coverage start-to-finish, and, of course, a better environment for journalists to attend press conferences and file their stories. Press Preview begins at 7 a.m. on Monday, Jan. 9 and Tuesday, Jan. 10. A press conference schedule will be released in the December issue of Connect.

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Media, Exhibitor Credentialing Begins in November

Media and exhibitor credential registration begins on Tuesday, Nov. 1. Registration and application information will be posted on the show's official website. Applicants for media credentials must be those working in print, broadcast or social-based website media. Additional information can be obtained from the Media Department at 248.283.5125 or media2012@dada.org.

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NAIAS Continues to Generate Global Media Buzz

Media registration hasn't begun yet, but there has already been plenty of show interest from new media outlets around the world, in addition to the NAIAS' traditionally strong media base from North America, Europe and Asia. Show organizers have received first-time registration inquiries from press in Qatar, Sri Lanka, Bangkok, Nigeria and Iran. Over the years, the show has earned a reputation for attracting global media from just about every corner of the globe. NAIAS 2011 drew media from 55 different countries.

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Facebook Welcomes LIKEAUTOSHOW.COM

As part of its increasing social media strategy, NAIAS organizers have launched a refreshed Facebook page, LikeAutoShow.com. To celebrate this update and the NAIAS, LikeAutoShow.com is featuring multiple auto show ticket giveaways. Visitors to the Facebook page can simply "like us" to be entered to win. Show officials report that NAIAS is anxious to work with manufacturers and sponsors to maximize social media outreach. For additional information, contact the NAIAS social media team.

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NAIAS Program Guide Features Increased Distribution

AutoWeek and Crain's Detroit Business will partner in producing the 2012 auto show guide — a publication that will be distributed at some of the most important NAIAS and industry-related events. Boasting an increased distribution of 196,000, the program guide will be available at the Automotive News World Congress, AutoWeek Design Forum, Press Preview, Industry Preview, Charity Preview and the Public Show, as well as distributed to Automotive News and Crain's subscribers. The guide will highlight vehicle trends, new vehicle introductions and the latest technology and production vehicles from all of the manufacturers, plus where to go and what to see while visiting Detroit. Ad deadline is Thursday, Dec. 12. Contact Marla Wise at mwise@crain.com or 313.446.6032 for additional information.

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Charity Preview: Get Ready to Be Amazed!

The world's youngest drummer will help get things started at the upcoming Charity Preview, and attendees won't believe their eyes or ears. Julian Pavone, who began playing the drums on his father's lap at the age of three months, and is now seven, will kickoff the Friday, Jan. 13 ribbon-cutting ceremony with an incredible drum routine. Tickets for Charity Preview are $250 each and are on sale now. Click here to purchase tickets or call 888.838.7500. Charity Preview is being presented by RBS and Charter One.



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New for 2012: Michigan Hall Mobility Center

Michigan Hall will include a new exhibit that features innovative transportation options for persons whose lives are challenged by limited mobility. Called Michigan Hall Mobility Center, the exhibit will include products from OEMs and vehicle modifiers. Chrysler LLC Mobility and Toyota Mobility Program are just two of the exhibitors slated to participate. Chrysler will feature specially equipped Town & Country and Grand Caravan minivans. Toyota will showcase a 2012 Sienna with an Auto Access Seat, a wheelchair-accessible Sienna Rampvan, plus a 2012 Camry equipped with an exterior lift. For more information on the Michigan Hall Mobility Center, click here.

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NACTOY Finalists Announced in December

Finalists for the 2012 North American Car and Truck of the Year (NACTOY) will be announced on Thursday, Dec. 15. Earlier this month, the 50-member NACTOY jury revealed the short-list candidates — seven trucks and 17 cars. The 2012 NACTOY winners will be unveiled at the NAIAS on Monday, Jan. 9.

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NAIAS Education Day Expands Student Reach

Students at both ends of the spectrum — from kindergarten to college — will be welcomed at the upcoming NAIAS Education Day scheduled for Wednesday, Jan. 18. Previously open only to school groups in grades 9-12 and college students, the event is broadening its reach as a way to provide an educationally enriching experience for children of all ages. Varying and age-appropriate lesson plans will be incorporated into the NAIAS website as a means for teachers to prepare students for their visit to the show. Contact the NAIAS Education Day team for more information.

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Pure Michigan Ride and Drive Track Set for Michigan Hall

The Pure Michigan Ride and Drive Track will be featured in Michigan Hall at NAIAS 2012. The indoor test track will showcase electric-drive and hybrid vehicles from leading domestic and import manufacturers. The press will be permitted to drive the vehicles during Press Preview. Throughout the rest of the show, visitors to the exhibit will sit back and enjoy a test drive given by a manufacturer representative. To learn more about the Pure Michigan Ride and Drive Track or to sign up a vehicle to participate, click here.

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2011 Sponsors
 
NAIAS 2012 Announces Premier Sponsors

NAIAS is pleased to announce that seven corporations have been selected to serve as Premier Sponsors for the upcoming auto show in Detroit. Premier Sponsorship is the highest level of affiliation with the NAIAS, providing companies the unique opportunity to be exclusively affiliated with the show with priority hospitality, display and marketing opportunities. Many of the companies have been associated with the NAIAS for years, providing important publicity and promotional support during Press Preview week and the Public Show.

Premier Sponsors







 
 
About the North American International Auto Show
Entering its 24th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.



 
NAIAS 2012 Committee
Bill Perkins, Chairman
Jim Seavitt, Vice Chairman
Committee Members:
Bob Shuman
Scott LaRiche
Paul Sabatini
Rod Alberts, Executive Director
 
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NAIAS 2012 Show Dates
Press Preview - Monday-Tuesday, Jan. 9-10, 2012
Industry Preview - Wednesday-Thursday, Jan. 11-12, 2012
Charity Preview - Friday, Jan. 13, 2012
Public Show - Saturday-Sunday, Jan. 14-22, 2012
  OICA  



North American International Auto Show, LLC. © 2011. All Rights Reserved.