COBO Center, Detroit, Michigan | January 11-24, 2016


Jump-Starting 2015, Motor City Style

January 29, 2015

Strong Sunday Pushes Show Over 800,000 for Successful Finish

The 2015 NAIAS finished strong Sunday after a brilliant two-week celebration of the world’s love affair with the automobile.  Sunday’s gate of 102,928 brings total ticketed attendance to 808,775, edging out last year’s total of 803,451.  

“For two weeks, we’ve seen the confidence and felt the commitment that auto manufacturers have placed in our show, and in our city,” 2015 NAIAS Chairman Scott LaRiche he said. “They unveiled unbelievable products in dramatic fashion; they built beautiful new, interactive displays; and dozens of amazing digital screens created a sensory extravaganza. And for the last eight days, during the public show, people have smiled from ear-to-ear from the moment they arrived. Now that’s confidence.”

NAIAS Executive Director Rod Alberts said the show continues to play a major role in automakers' global product launch strategies.

"We continue to work hard to maintain the confidence, trust and partnerships with the global automakers,” said Alberts. “We support the promise of the original NAIAS organizing committee which, 26 years ago, said: 'you bring the cars; we'll bring the media.' I think it's safe to say, we kept our promise."


  • NAIAS Highlights

    January 29, 2015

    From the 5,000 journalists who came from around the world to cover the 55 vehicle reveals to the $5.3 million raised for kids at Charity Preview to the over 808,000 car enthusiasts who saw firsthand why we’re called the Motor City, NAIAS showed the world what can happen when a great city and a great industry come together.

  • Save the Date

    January 29, 2015

    Mark your calendars for the 2016 NAIAS, which begins with Press Preview on Monday and Tuesday, Jan. 11-12, 2016, and concludes with the Public Show from Jan. 16-24.

  • In the Driver’s Seat

    January 29, 2015

    The 2015 show just ended, but work has already begun for NAIAS 2016 Chairman Paul Sabatini, who assumes the leadership reins from 2015 Chairman Scott LaRiche.