Jump-Starting 2015, Motor City Style
January 29, 2015
Strong Sunday Pushes Show Over 800,000 for Successful Finish
The 2015 NAIAS finished strong Sunday after a brilliant two-week celebration of the world’s love affair with the automobile. Sunday’s gate of 102,928 brings total ticketed attendance to 808,775, edging out last year’s total of 803,451.
“For two weeks, we’ve seen the confidence and felt the commitment that auto manufacturers have placed in our show, and in our city,” 2015 NAIAS Chairman Scott LaRiche he said. “They unveiled unbelievable products in dramatic fashion; they built beautiful new, interactive displays; and dozens of amazing digital screens created a sensory extravaganza. And for the last eight days, during the public show, people have smiled from ear-to-ear from the moment they arrived. Now that’s confidence.”
NAIAS Executive Director Rod Alberts said the show continues to play a major role in automakers' global product launch strategies.
"We continue to work hard to maintain the confidence, trust and partnerships with the global automakers,” said Alberts. “We support the promise of the original NAIAS organizing committee which, 26 years ago, said: 'you bring the cars; we'll bring the media.' I think it's safe to say, we kept our promise."