North American International Auto Show - January 11-25, 2009, COBO Center, Detroit, Michigan
News Flash January 22, 2009
Tune In, Tune Up and Turn It On!

NAIAS 2009 FEATURED ON NBC'S "INTERNATIONAL AUTO SHOW" SPECIAL BROADCAST ON JANUARY 25, 2009, 3 P.M.

The North American International Auto Show (NAIAS) is proud of its partnership with NBC Sports to develop the "International Auto Show" special. The one-hour show will air on Sunday, Jan. 25 from 3 to 4 p.m. Eastern Standard Time; 2:00 p.m. Central Time; Noon Pacific Time. This will be the fifth year NBC Sports has hosted the "International Auto Show" special featuring the finest production and concept vehicles from NAIAS 2009 with a focus on automotive design as well as technical advancements for vehicles of the future.

The broadcast will include in-depth looks at some of the hottest cars to be on the market with special appearances by some of the biggest names in NBC Entertainment. Nearly 50 vehicles from NAIAS 2009 will be featured.

This special program, which will air nationally, provides millions of potential car buyers with an up-close and personal look at some of the world's most fascinating vehicles. WDIV-TV Local 4, the official local broadcast partner for the NAIAS, and the NBC affiliate in Detroit, will air the show locally. The show will feature highlights from NAIAS 2009 Press Preview and also include footage from Industry Preview Days.





NewsFlash and ShowTalk Go Digital
This year, the Auto Show's key industry publications are being designed and delivered in a digital format. This move reflects the Auto Show's commitment to deliver both event and industry-related news in a more timely and productive way. The new approach to NewsFlash and ShowTalk is part of a larger auto show communications' initiative that will be implemented beginning in 2009. Experience more at the new Auto Show web site, www.naias.com.

About the North American International Auto Show
Rod Alberts - Executive Director
Entering its 21st year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at www.naias.com.

Press Preview - Sunday, January 11-13, 2009
Industry Preview - Wednesday, January 14-15, 2009
Charity Preview - Friday, January 16, 2009
Public Show - Saturday, January 17-25, 2009



North American International Auto Show, LLC. © 2009. All Rights Reserved.



NAIAS
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Troy, MI 48084
Phone: +1 (248) 643 0250