Premier Sponsors

NAIAS is pleased to welcome its Premier Sponsors, the highest level of affiliation with the show. Premier Sponsors participate with NAIAS in a number of significant ways including hosting events and displays and providing exceptional promotional support. These sponsors include:


Sponsors _delta

Delta Air Lines
Delta Air Lines serves more than 160 million customers each year. Delta was named by Fortune magazine as the most admired airline worldwide in its 2013 World's Most Admired Companies airline industry list, topping the list for the second time in three years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 312 destinations in 56 countries on six continents. Delta is the largest carrier at Detroit Metropolitan Wayne County Airport, offering customers more than 500 peak-day departures to 132 nonstop destinations. With nonstop service to Shanghai and Beijing, China; Seoul-Incheon, South Korea; Tokyo and Nagoya, Japan; Detroit has emerged as a major gateway to Asia for Delta.

The airline is a founding member of the SkyTeam global alliance and participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with hubs in Amsterdam, Atlanta,Cincinnati, Detroit, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. Delta is investing more than $3 billion in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available, Twitter @Delta, and


Sponsors Denso

DENSO, a global supplier of advanced automotive technology, systems and components, has more than 200 subsidiaries and affiliates employing nearly 140,000 people in 38 countries and regions. DENSO's product categories include powertrain control, thermal, information and safety, and electronics. Its customers include all the world's major car makers. Known worldwide for its technology and high manufacturing standards, DENSO is advancing vehicle efficiency, safety and comfort. For more information, go to and


Sponsors Johnsoncontrols 2013

Johnson Controls
Johnson Controls Automotive Experience is a global leader in automotive seating, overhead systems, floor consoles, door panels and instrument panels.  We support all major automakers in the differentiation of their vehicles through our products, technologies and advanced manufacturing capabilities.  With more than 220 plants worldwide, we are where our customers need us to be.  Consumers have enjoyed the comfort and style of our products, from single components to complete interiors.  With our global capability we supply more than 50 million cars per year.  For additional information, please visit


Sponsors Kpmg

KPMG LLP, the audit, tax and advisory firm, is the U.S. member firm of KPMG International Cooperative ("KPMG International"). KPMG International's member firms have 155,000 professionals, including more than 8,600 partners, in 155 countries. KPMG delivers a globally consistent set of multidisciplinary services based on deep industry knowledge.  Our industry focus helps KPMG professionals develop a rich understanding of clients’ businesses and the insight, skills and resources required to address industry-specific issues and opportunities.  Our client focus, commitment to excellence, global mindset, and consistent delivery build trusted relationships that are at the core of our business and reputation.


Sponsors Medc

Michigan Economic Development Corporation
Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state's marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan's economy.

For more on the MEDC and its initiatives, visit For Michigan travel news, updates and information, visit


Sponsors Michelin

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs approximately 21,500 people and operates 19 major manufacturing plants in 16 locations. 


Sponsors SMDI

Steel Market Development Institute
The Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute, maintains and grows the use of steel through strategies that promote cost-effective solutions in the automotive, construction, container and emerging markets. 

SMDI partners with government entities, industry organizations, steel producers and processors, fabricators and customers to conduct research surrounding new steel technologies and market growth opportunities; provides technology transfer to bring the resulting innovations to the marketplace and promotes the benefits of steel solutions to customers.

In the automotive industry, SMDI works to advance the use of steel, especially advanced high-strength steel, in the highly competitive automotive market through research, advocacy, and industry and government collaboration.


           Sponsors Zf

ZF's enthusiasm for innovative products and processes and the company's uncompromising pursuit of quality have made ZF a global leader in driveline and chassis technology. As a company, ZF contributes toward a sustainable future by producing advanced technology solutions with the goal of improving mobility, increasing the efficiency of our products and systems, and conserving resources. Operating globally, ZF seeks to play a strong and responsible role in shaping the mobility of people and goods in growth markets. The company's products, like the 8- and 9-speed automatic transmissions, electric power steering, hybrid technology, CDC® variable damping system and lightweight chassis components, reinforce its position as a technological leader in the automotive, commercial vehicle, construction machinery, rail, marine and aviation industries. Proximity to international customers is of great significance to ZF, which is why it continues to consistently expand its global market presence. Worldwide, ZF has 121 production companies in 26 countries and eight main development locations. In addition to that, ZF has 32 service companies as well as 650 service points. This enables ZF to provide a dense network of highly qualified contacts close to international customers at all levels and in all regions. ZF had sales of €17.4 billion in 2012 and invests about five percent (2012: EUR 861 million) of total revenue in research and development every year. For more information, visit





For further information regarding NAIAS sponsorship opportunities, please contact Tavi Fulkerson of The Fulkerson Group at 248-819-8332.