North American International Auto Show - January 13-26, 2014, COBO Center, Detroit, Michigan
News Flash 1/8/2010 12:00:00 AM
North American International Auto Show Provides World with a Roadmap to the Future

Detroit, MI - January 8, 2010 - Glitzy cars and concepts, technology of the future, thousands of journalists and top governmental officials are only the front fender to the vehicle that is going to motor the world's economy starting Jan. 11, 2010 when the North American International Auto Show opens its doors. While the place to learn about what the international automakers have planned for the future, the NAIAS is ready to once again be a forumĀ on the industry for top leaders.

As proof, a series of symposiums await the world that will feature a look at the past, present and future of technologies designed to move the industry and a global economy forward.

Initial symposiums planned for Thursday, January 14, at NAIAS include:

9:00 a.m. - TARDEC presents "Driving Solutions - Commercial & Military."

11:00 a.m. - The Henry Ford presents "Electric Cars - Past & Future."

1:30 p.m. - Center for Automotive Research presents "Vehicle Electrification - From Oil to the Grid."

3:30 p.m. - U.S. Senator Debbie Stabenow and Congressman Gary Peters present "The Advanced Vehicle Technology Act of 2009 - Expanding Public / Private Opportunities."

All events are on the Detroit Hall Stage (main show floor) and an Industry Preview ticket is required for entry.

All, with more updates to come, are part of the 2010 NAIAS' aggressive "green presence" this year. Exhibits and features providing the necessary backdrop to emerging technology trends include:

  • The main show floor will feature Electric Avenue, a 37,000 square-foot area, presented by The Dow Chemical Company, dedicated to showcasing the latest in electric vehicles and technology by both traditional automakers and innovative entrepreneurs. The all-new exhibit area will feature nearly 20 vehicles, as well as symposiums and special events on the adjacent NAIAS stage.
  • The Michigan Economic Development Corporation has returned with the EcoXperience, which will once again be featured in Michigan Hall, offering a quarter-mile track through a Michigan-designed landscape. Journalists will be able to drive low emission vehicles in-doors, while the public can experience the same track by taking rides during public days. The display will feature more than 200 evergreen and deciduous trees; over 600 evergreen and flowering shrubs; over 5,000 flowering tulips, daffodils and hyacinths; approximately 650,000 pounds of stone and over 130,000 gallons of water flowing through two water features, both with waterfalls.

"To say we are 'charged up' about the 2010 NAIAS, isn't just a pun based on the electric vehicle technology that will be on hand this year," said Doug Fox, chairman, 2010 NAIAS. "NAIAS is always about providing that insight and forum for progressive discussion on where the automotive industry is going. It provides exhibitors an opportunity to showcase what they are doing about the future and to educate and inform thousands of journalists, government leaders and the public about technologies that will be available to all of us."

Additional updates can be found at

The North American International Auto Show
Rod Alberts - Executive Director
Entering its 22nd year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at


Follow us on Twitter and Facebook for highlights and updates!

Press Preview - Monday-Tuesday, January 11-12, 2010
Industry Preview - Wednesday-Thursday, January 13-14, 2010
Charity Preview - Friday, January 15, 2010
Public Show - Saturday-Sunday, January 16-24, 2010

North American International Auto Show, LLC. © 2014. All Rights Reserved.

1900 West Big Beaver
Troy, MI 48084
Phone: +1 (248) 643 0250