North American International Auto Show - January 13-26, 2014, COBO Center, Detroit, Michigan
News Flash 1/8/2010 12:00:00 AM
MEDC EcoXperience to Host New Participants for the 2010 North American International Auto Show

Detroit, MI - January 8, 2010 - After a rousingly successful inaugural run in 2009, the Michigan Economic Development Company (MEDC) is once again returning to the 2010 North American International Auto Show with the EcoXperience in Michigan Hall. This area will include a 1/4-mile track through a natural Michigan landscape, where journalists can drive featured low-emission vehicles in a unique indoor experience. In addition to the track, the display has been expanded by MEDC to include a number of participants that will be making their first appearance at the NAIAS.

"The MEDC EcoXperience was easily one of the most impressive highlights of the 2009 show, and we received great feedback from journalists and the public alike," said Doug Fox, chairman, 2010 NAIAS. "It was very important to us that we once again partner with the MEDC to not only bring this feature back, but to expand the displays to include companies that may not otherwise appear at our show. It also supports the message the MEDC EcoXperience sends about the importance of the environmentally friendly direction many automotive manufacturers are heading."

MEDC EcoXperience Participants Include:
A123 Systems, Inc.
DTE Energy
Dow Kokam
Johnson Controls-Saft
MEDC - Oak Ridge Labs
Michigan Technological University
University of Michigan - College of Engineering

Other Display Participants Include:
Magna International
PEP Stations - Official Charging Station of the "Eco" Area
SPX Service Solutions

Scheduled vehicles in the MEDC EcoXperience include:
Audi A3 TDI
Audi Q7 TDI
BYD e6
Cadillac Escalade Platinum Hybrid
Chevrolet Equinox Fuel Cell
Chevrolet Silverado Hybrid
Chevrolet Tahoe Hybrid
Commuter Cars Tango
CT&T eZone
EV Innovations 2010 LiV WISE
Ford Escape Hybrid
Ford Fusion Hybrid
GMC Yukon Hybrid
Mercedes-Benz B-Class Fuel Cell
Mercedes-Benz ML 450 Hybrid
Mercedes-Benz S400 Hybrid
Mercury Mariner Hybrid
Mercury Milan Hybrid
Mitsubishi iMiEV
Smart Car2go
Think City

Note: Some vehicles may be available Preview Week only.

Additional vehicles to be added and will be listed on when confirmed.

The North American International Auto Show
Rod Alberts - Executive Director
Entering its 22nd year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at


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