North American International Auto Show - January 13-26, 2014, COBO Center, Detroit, Michigan
News Flash 12/21/2009 12:00:00 AM
Debut List Continues to Grow for 2010 North American International Auto Show

To date, an estimated 40 new car unveilings, and counting, have been committed to the North American International Auto Show (NAIAS) at Cobo Center. With approximately three weeks left before one of the world's premier international automotive forums takes place, NAIAS continues to attract the major automakers along with emerging brands from around the world and the highest level of international journalists from major markets.

"You can feel the excitement building for the 2010 NAIAS as we hear from automakers and journalists alike," said Doug Fox, chairman, 2010 NAIAS. "This show will deliver an incredible lineup of world debuts, evidence that individual automakers are headed to Detroit to showcase their product and their direction in the industry."

Fox added the likelihood of more reveals being made public is high over the next few weeks leading up to the first press day on Monday, Jan. 11 at NAIAS. However, as of right now, the show is seeing consistent numbers of approximately 30 worldwide reveals and at least 10 North American debuts, substantial numbers given the current economy.

In recent weeks, internationally recognized outlets have commented on new products expected to be unveiled at the 2010 NAIAS. (A list for reference is provided below).

Fox indicated more updates on any additional reveals will be shared on

OEM, Vehicle Reporting Media Outlet
Audi, A8 Global Post
BMW, ActiveE - concept Edmunds - Inside Line
BMW, Z4 - "top-of-the-line" The Detroit News
Chevrolet, Camaro - convertible Canadian Driver
Chevrolet, Aveo Canadian Driver
Chevrolet, Spark - sub-compact Canadian Driver
Chevrolet, Orlando Canadian Driver
Chevrolet, Malibu Canadian Driver
Ford, Focus Global Post
GMC, Acadia - Denali edition The Detroit News
Mercedes Benz, E-Class Cabriolet The New York Times
MINI, Beachcomber - concept Automobile Magazine
Toyota, Hybrid concept The Detroit News
Volkswagen, Jetta The Motor Report
Volvo, C30 - electric Automobile Magazine

The North American International Auto Show
Rod Alberts - Executive Director
Entering its 22nd year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at


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