North American International Auto Show - January 13-26, 2014, COBO Center, Detroit, Michigan
News Flash 1/16/2011 12:00:00 AM
NAIAS First Public Show Day Brings 87,000 Car and Truck Enthusiasts

First Day Marks 3.5-Percent Rise Over 2010 Opening

DETROIT, Jan. 16, 2011 - With 55 vehicle debuts and overwhelming positive global coverage, the public continued the positive momentum of the 2011 North American International Auto Show (NAIAS). Attendance for the first public day, Saturday, Jan. 15, was 86,622. This represents an increase over 2010's first NAIAS public day by nearly 3.5 percent.

"The success of our Press Preview contributed to the amazing turnout we received at yesterday's first public day," said NAIAS Chairman Barron Meade. "All the buzz created by the media has built curiosity and excitement in patrons who are primed to learn about these trend-setting new vehicles."

The final week for one the world's premier events promises a full line-up of activities and experiences for show attendees.

Below is a brief overview of some activities planned during NAIAS.

  • TUESDAY: Driving Michigan Forward: A Panel Discussion on Advanced Auto Manufacturing and Michigan's Future: Presented by Michigan Businesses for Clean Energy. A panel of national experts from the automotive and consumer sectors will discuss Michigan's growing advanced auto manufacturing sector and the next generation of fuel-efficient vehicles. The panel will occur Tuesday, Jan. 18, 10:00AM -11:30AM, Cobo Center room W1-54.
  • WEDNESDAY: NAIAS Education Day: A World of Opportunities: Presented by State Farm Insurance. Opening remarks, 8:30AM - 10:00AM in Cobo Arena. School groups in grades 9-12 and college level will have the unique opportunity to explore automotive career paths and learn about trends in the auto industry. Students will then be invited to visit NAIAS exhibits on the show floor to speak with representatives about automotive career information in small groups and one-on-one discussions. From 10:00AM - 3:00PM, representatives will have activities to keep students involved while actively teaching topics such as technology, automotive design, engineering, or environmental concerns.
  • FRIDAY: The Detroit Tigers Winter Caravan: The Detroit Tigers' fan rally, including an interactive Q&A session takes place Friday January 21, 2011. The rally and Q&A will occur at 4:00PM in the Chevrolet exhibit.
  • FRIDAY: Channel 7 (WXYZ-TV) Family Day at the Auto Show: There will be musical performances, giveaways and a chance to meet Channel 7 on-air talent.

Stay tuned and visit for more details as they become available.

Here are a few quick reference links for attendees prior to visiting the 2011 NAIAS:

About the North American International Auto Show
Rod Alberts, Executive Director
Entering its 23rd year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.


Follow us on Twitter and Facebook for highlights and updates!

Press Preview - Monday-Tuesday, January 10-11, 2011
Industry Preview - Wednesday-Thursday, January 12-13, 2011
Charity Preview - Friday, January 14, 2011
Public Show - Saturday-Sunday, January 15-23, 2011

North American International Auto Show, LLC. © 2014. All Rights Reserved.

1900 West Big Beaver
Troy, MI 48084
Phone: +1 (248) 643 0250