North American International Auto Show - January 13-26, 2014, COBO Center, Detroit, Michigan
News Flash 1/23/2011 12:00:00 AM
North American International Auto Show Public Show Continues to Outpace 2010

Saturday Welcomes Nearly 108,000 Attendees, Beating Same-Day Figure from 2010

Troy, MI., Jan. 23, 2011 - Entering its final day, the 2011 North American International Auto Show (NAIAS) continues to improve upon last year's numbers by drawing in car and truck enthusiasts researching vehicles they may want to own in the near future. Yesterday's attendance at NAIAS, one the world's premier events, was 107,620, surpassing Saturday's attendance in 2010, which was 105,118.

This marks seven out of eight days since Jan. 15 where the show has surpassed last year's attendance for a given day.  In particular, Friday, Jan. 21's 75,327 attendance figure broke a 1993 record of 74,900.  Today is the final day of the NAIAS Public Show with the event closing at 7 p.m. (Note: No admittance after-6 p.m.)

"Solid attendance by the public is further proof of the North American International Auto Show's uniqueness," said Barron Meade, chairman, 2011 NAIAS. "This year, we drew nearly 5,500 international media, as well as global government and industry policy setters, to see the industry's top, never-before-seen vehicles. Clearly, with attendance like this, we are bringing in substantial numbers of consumers who are looking to ultimately buy the best vehicles manufacturers have to offer.  With Media Preview, Industry Preview, Charity Preview and an exceptionally well-attended Public Show, NAIAS is a show for everyone--four shows in one."

About the North American International Auto Show
Rod Alberts, Executive Director
Entering its 23rd year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.


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Press Preview - Monday-Tuesday, January 10-11, 2011
Industry Preview - Wednesday-Thursday, January 12-13, 2011
Charity Preview - Friday, January 14, 2011
Public Show - Saturday-Sunday, January 15-23, 2011

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Troy, MI 48084
Phone: +1 (248) 643 0250