North American International Auto Show - January 13-26, 2014, COBO Center, Detroit, Michigan
News Flash 12/2/2010 12:00:00 AM
Living "Smarter" Just Got Easier at the 2011 North American International Auto Show

"Smarter Living In Michigan" Presented by MEDC Makes Debut at 2011 NAIAS; examples of Eco-Friendly Living Goes Beyond Auto Industry at Premier Global Event.

Troy, MI - Dec. 2, 2010 - The incredible popularity of the Michigan Economic Development Corporation's (MEDC) EcoXperience ride and drive showcased at the North American International Auto Show (NAIAS) 2010 has led to an announcement of another innovative exhibit to be featured at the 2011 show.

"Smarter Living In Michigan" will be presented by long-time partner, the MEDC, and will be a key feature at the 2011 NAIAS.   The exhibit will be comprised of two different areas, the MEDC Town Square and the adjacent Smarter Living Showcase, sponsored by DTE Energy.

Michigan Hall will be transformed into an interactive display showcase, highlighting the many ways that Michigan companies are building and creating eco-friendly communities and sustainable lifestyles.

"As the automotive industry continues to make incredible strides in environmentally-friendly production and technology, the features we offer to showcase at the NAIAS continue to evolve," said Barron Meade, Chairman, 2011 NAIAS.  "Our partners at the MEDC have made it possible to help us transform Michigan Hall into an area that offers media, industry members and guests an experience unlike anything they'll see elsewhere."

Partnered with the MEDC, the NAIAS has been an enthusiastic supporter of alternative energy technology, allocating major portions of the show floor to "green" exhibits for the past few years, highlighting current and future environmentally-friendly developments in the automotive global community.

The MEDC Town Square and Smarter Living display area will again bring the ride and drive element indoors with a test track featuring electric-drive and hybrid vehicles from leading domestic and import manufacturers.   Such technologies to be featured include solar cars, charging stations, batteries, transit connect, rolling chassis, and alternative energies.

Exhibits Confirmed for the MEDC Town Square include:

  • A123 Systems
  • ALTe
  • Azure Dynamics
  • Cascade Renewable Energy
  • Current Motor Company
  • Danotek
  • Dow Kokam
  • PEP Stations
  • Sakti3
  • Swedish Biogas
  • University of Michigan Solar Car
  • Ventower

Exhibits confirmed at this time for the adjacent Smarter Living showcase:

  • Albert Kahn
  • &
  • DTE Energy
  • Eco-Green-Energy
  • EV Autos
  • Log Home Outfitters
  • LumaSmart
  • Lumecon
  • SPX Service Solutions
  • WellHome

About the North American International Auto Show
Rod Alberts, Executive Director
Entering its 23rd year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.


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