Troy, MI - Dec. 29, 2010 - Three sponsors with the longest history with the event will be using the backdrop of the globally-significant 2011 North American International Auto Show (NAIAS) next month to showcase trendsetting products and provide a direction to the automotive industry's future.
Michelin - Celebrating its 23rd year at NAIAS, the company will feature a special display celebrating highlights of the first 10 years of the Michelin Challenge Design global competition along with an exciting display of characters from Michelin's commercials. Highlighting the Michelin Challenge Design presentation is a trio of full-size, futuristic GM EN-V concepts making their NAIAS debut. Following the "Plus 10" (2021) theme are models from Hyundai, several holographically presented designs from students at the College for Creative Studies, and winning designs from the nearly 1,000 entries received in the annual global design competition. The 2011 NAIAS gives Michelin the unique distinction of being the only sponsor to have been part of the global event since January 1989, the first year NAIAS was designated an "international" show.
ZF - A leader in driveline and chassis technologies, ZF celebrates a decade of involvement with NAIAS. On Tues., Jan. 11 (10:20 a.m.), ZF will conduct a news conference in its booth, which for the first time will be featured in the main exhibition hall. The news conference will provide an update on ZF's growing presence in the United States as well as an all-new addition to its existing portfolio of environmentally friendly transmissions. In addition, ZF will discuss upcoming projects focusing on electromobility and fuel-saving light-weight technology.
DENSO - The global supplier of advanced products and technology for the automotive industry celebrates its seventh year with NAIAS and will hold a press conference at 2:30 p.m. on Tues., Jan. 11. The company, with 25 manufacturing facilities across North America, will discuss fuel efficiency with a focus on Idle Start/Stop technology
"The role of sponsors such as Michelin, ZF and Denso are significant not just for their long-term commitment to NAIAS but to the technological advancements and innovation they represent to the entire automotive industry," said Barron Meade, 2011 NAIAS chairman. "Often we get focused on the unprecedented amount of 'final product' we unveil at NAIAS, but many of these vehicles may never leave the drawing board without the forward thinking and research of suppliers who make these dream vehicles reality. Seeing the full spectrum of the industry is what NAIAS is about and these featured partners literally drive that point home."
BELOW: Highlighting the Michelin Challenge Design presentation is a trio of full-size, futuristic GM EN-V concepts making their NAIAS debut.