Courageous Persuaders Video Competition

The Courageous Persuaders program, sponsored by the Detroit Auto Dealers Association (DADA) Education Foundation, is pleased to announce its 13th Annual Video Scholarship Competition.

Become a Courageous Persuader

Create a 30-second commercial to warn middle school students about the dangers of underage drinking. The competition is open to high school students only (grades 9-12), who compete for scholarship money and a chance to air their commercial on TV.

Press Release: Courageous Persuaders Video Competition Open to Receive Entries

How To Enter

High school students nationally can participate; emphasis is placed on concept and the message, not on production values. Students are encouraged to use whatever video equipment is available to them. Teachers and principals, school audio/visual departments, parents and community leaders are urged to share their equipment and lend local support by promoting the program as a very unique scholarship competition that is fun to participate in and has a powerful impact on a serious problem.

Click here to view the official rules.

About 2013 Competition

The Courageous Persuaders video entry deadline was on February 12, 2013. Winners were announced at the Awards Celebration on May 15, 2013. Continue to visit for further updates!

Click here to download a copy of the brochure.

See the 2013 Grand Prize winning video, "First Drink" below or view all past winning videos on

2013 Grand Prize Winner

If you have any questions, please contact Sandy Herp at 248.283.5138 or