Detroit, Mich., June 17, 2014 - The North American International Auto Show (NAIAS) tomorrow will hold its annual "Covering All Bases" event, a summertime planning meeting, attended by more than 300 representatives of participating NAIAS exhibitors/auto manufacturers, sponsors and vendors. The private event will be held at the Detroit Beer Company followed by an outing at the Detroit Tigers baseball game in downtown Detroit.
Official dates for NAIAS 2015 are: Press Preview, January 12-13; Industry Preview, January 14-15; Charity Preview, January 16; and Public Show, January 17-25.
NAIAS 2015 Chairman Scott LaRiche said the event provides a good opportunity to meet with the team in a fun and casual environment.
“This is the first meeting where we all get together in the same room and focus on the next Detroit show, although planning has long been underway since well before the last show ended,” said LaRiche. “Since January and the remarkable NAIAS 2014, we’ve visited with many of these people at shows in Geneva and Beijing, and know from our discussions that NAIAS 2015 will be another spectacular event reserved for global news announced on Detroit’s ‘world stage.’”
LaRiche said Covering All Bases also provides an opportunity to thank participants of the NAIAS.
“We obviously could not produce this important industry event were it not for great products and great people who, year-after-year, reserve their best for Detroit,” he said. “NAIAS is a critical aspect of the manufacturers’ global launch strategies, and we work diligently yearlong to earn that distinction.”
Among the show updates announced at the event:
Michelin Media Center – The Michelin Media Center (MMC), host to more than 5,000 journalists from around the world, will relocate to its new home during NAIAS 2015 Press Preview. The MMC, thought to be the largest auto show media center in the world, will move into the new, 40,000 square foot Grand Riverview Ballroom, providing unparalleled access to the show floor just across the concourse, making covering and filing stories easier than ever. Other enhancements and technology improvements are being reviewed and will be announced in a future NewsFlash.
NAIAS Social Media Program – Social media continues to play a prominent and growing role in coverage of auto shows around the world. NAIAS 2014 harnessed that information engine with great success, and plans a strong push to top those efforts in 2015. Working with social media partner Embark Digital, the 2014 show achieved record-breaking audience engagements through a variety of social channels.
The official event Twitter hashtag, #NAIAS, trended organically for a total of 15 hours during Press Preview, peaking at the number one spot for 10 hours. In addition, the channel saw nearly 541 million impressions, and drew 4,800 new followers. As the use of social media continues to proliferate as a means of reporting news, NAIAS will continue to look at improvements, making it easier and faster to use this technology for the benefit of the media and exhibitors.
Cobo Center Renovations – Cobo Center continues its transformation into a world-class venue and fitting home of NAIAS. The list of improvements anticipated for completion by NAIAS 2015 include:
- New external video announcement boards to be featured at Congress and Washington street entrances
- New Riverside meeting rooms to be completed providing contemporary meeting space for NAIAS exhibitors, sponsors
- New look and new carpet in the Cobo Concourse
- New food court furniture to provide a pleasurable dining experience
- Michigan Hall “E” pre-function space will be available for small events and displays
- New exhibit hall doors to greet show attendees
- New glass curtain wall to provide seamless transition between the Cobo Atrium and Michigan Hall
NAIAS 2014 Receives Positive Media Response – Following NAIAS 2014, a joint survey was issued by the NAIAS and the Michelin Media Center to determine the satisfaction of journalists covering the show. The response rate to the survey was excellent, with a good mix of U.S. and international journalists providing feedback. The group represented both veterans of the show and newcomers, and the results were positive, with the majority of respondents indicating that they were “very satisfied” with NAIAS 2014 and the Michelin Media Center.
Not surprisingly, journalists indicated that coverage was disseminated simultaneously using traditional and new information delivery methods. While 40 percent of survey respondents said that stories were posted to traditional print and broadcast outlets, nearly 50 percent also indicated that coverage was integrated into social media sites, illustrating the changes in traditional media, as well as the reach and immediateness of new/digital media. Regarding information gathering, the “traditional press conference” won out with 87 percent of respondents saying that was their primary means of gathering content. Finally, journalists indicated that their level of coverage was up – great news for manufacturers and all participants of NAIAS.