KeyBank Named Title Sponsor of Motor Bella Track


The Detroit Auto Dealers Association (DADA) is pleased to announce that KeyBank has been named the Title Sponsor of the KeyBank Track at Motor Bella, the 1.5 mile, state-of-the-art road course which will serve as the main staging area for the all-new, next-generation mobility event.

With more than 30 automotive brands expected to be on display, the KeyBank Track at Motor Bella will showcase a variety of brands and mobility companies as they conduct demonstrations and press events throughout the six-day event, taking place Sept. 21 – 26, 2021. Consumers will have an opportunity to experience first-hand the latest technologies and production vehicles available.

“The KeyBank Track at Motor Bella will be the focal point,” commented Doug North, 2021 DADA chairman of special events. “Unlike traditional auto shows, Motor Bella will enable media, the industry and consumers to directly experience what the new mobility is all about.”

“Motor Bella celebrates the rich automotive history of Michigan, while also showcasing the future of this exciting industry,” said David Mannarino, president of KeyBank’s Michigan market. “We are proud to support this event and the communities that have worked to support the auto industry.”

Tickets for Motor Bella are currently on sale and can be purchased here:

Additional information on Motor Bella can be found here: